MOG ranked as the 9th biggest music portal and provided numerous music blogs and editorial content, attracting 13.2 million unique monthly visitors in the US.ĭuring 2010-2012, MOG built partnerships with cars, mobile services, TVs, and other related sectors, and released different versions of the app cross-platforms. In 2010, Techcrunch reported that MOG was quickly catching up with its competitors in the music vertical market. MOG Forged More Partnerships and Expanded to Multiplatform Dharmash Mistry from Balderton Capital joined MOG's board as part of the funding round. Struggling to gain a foothold in the highly competitive music market, with Napster, Rhapsody, Spotify and other rivals growing steadily and fiercely, the company intended to use the funds to expand into Europe, create mobile apps, and form new partnerships. MOG raised $9.5 million in a Series E funding round led by Balderton Capital and Menlo Ventures in February 2012. The secret is, it allows users to decide how closely related the suggested artists are to their already listened-to artists, by simply dragging the slider. It allows users to customize their playlists according to their music preferences. MOG Radio is one of the most loved features at that time. MOG Radio: Highlighted Feature of MOG All Access The user experience was great, with high definition album art, detailed music metadata, lyrics, and intuitive search and discover features. Its vast music library consisted of songs from all four major labels (Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music) and many indie labels at that time. Previously only a music portal with blogs and social networking elements, it now allowed users to access unlimited on-demand streaming of music resources. In December 2009, MOG announced its music subscription service: MOG All Access, charged at $5 per month with the 1-hour free trial (the model changed to a 3-day limitation two months later). MOG All Access: Entry into the Music Subscription Game Alongside the launch of the ads network, Sonja Hoel Perkins of Menlo Ventures joined the board of directors. The company raised $3.2 million in angel funding, and later announced a $2.8 million strategic investment from two major record labels, Universal Music Group (UMG) and Sony BMG.Īccording to Venturebeat, the music blogging network has a monthly reach of at least 8 million unique visitors. Till then, MOG has received $6 million in funding from angel investors, Universal Music Group, Sony BMG, and The Angels' Forum. The company included 30 partner sites at launch, catering to small and large sites alike via an application process to ensure quality. The revenue share agreement was 50/50 on a CPM basis.ĭavid Hyman, referred to the MOG Music Network as a "Federated Media for music sites". With it, partner blogs can embed content from other sites, and bloggers can syndicate their own music posts to Mog.com. In an effort to build up advertising relationships in the music niche, MOG released its ads network: MOG Music Network in August 2008. Users at that time were nicknamed "Moggers", and the networking and music-suggesting features have attracted some music lovers and independent musicians from the very beginning. The listening profiles can be shared and commented on, encouraging users to engage with like-minded individuals in a vibrant online community. Just like Last.fm and iLike, MOG uses user data to compare listening habits and suggest new music that users might like. This music-themed blogging network allows each user to create their own "MOG" page, showcasing the music they are listening to while allowing other users to view this page, comment on it, and engage in social networking activities. It was born with social networking gene, focusing on music blogging for music aficionados, hence the name MOG. The History of MOGĪt the very beginning, MOG was not a dedicated "music streaming service" – the mode we are familiar with Spotify and Apple Music these days. Find out what happened to this music startup with its ebbs and flows in the decade-long adventure. It was purchased by HTC Beats in 2012 and permanently shut down on May 31, 2014. It was struggling in the highly competitive music business, with rivals such as Spotify, Rdia, Pandora, Napster, Rhapsody, etc. Major investors include Universal Music Group (UMG), Menlo Ventures, Balderton Capital, Simon Equity Partners, and Sony Music. MOG has secured $33 million through its entire independent business life. ![]() ![]() Platforms: Web, iPhone/iPad, Android, Roku, Boxee Box, Sonos, etc. CEO: David Hyman (former CEO for Gracenote)
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